When your brand is complete and you're handed the files, you might feel a little rush of anxiety because now it's in your hands to put it into action. Take a deep breath and relax, because I'm not one to throw you to the wolves. I'll provide you with all the information, resources, and support you need to build your brand with confidence.
Your brand strategy is the roadmap for building your brand. It's how you will build, shape, and share your brand. It's the articulation of what your brand is and aspires to be, the purpose it serves, and how you communicate that to the world. It’s your brand playbook that shows who your brand is, why you do what you do, how you do that differently, who you are serving, and how to communicate your message to them.
With this guide in your arsenal, you’ll always know without a doubt who you are speaking to and how to reach them so that your brand continues to grow in alignment.
The key to a successful brand is consistency. Implementing brand guidelines helps to maintain that consistency. It also helps to ensure the quality and integrity of the brand and eliminate confusion. The purpose of a brand style guide is simple - to give you all the tools, knowledge and confidence that you need to use your brand consistently.
As your business and brand grows you’ll need to make decisions involving your brand strategy and design, and you'll need to reference your brand's visual guide. Your brand guide is essentially an overview of your visual brand and a guide to show you how to apply everything within your business.
I've provided some of the most basic and helpful information here, but I know there is always something else that comes up. I am always happy to help when I can.